Macro shot of LEDs

Brand identity for the LED specialist CurvedLED

BrandingBrand StrategyCorporate DesignUX DesignUI DesignCommunication StrategyWeb DevelopmentMotion DesignAdvertising Campaign
It is one of the most innovative LED systems on the market: with the modular plug-in system, spectacular backdrops can be realised in architecture, store design and trade fairs. Manufactured by a highly specialised team in Düsseldorf, CurveLED is a genuine quality product “made in Germany”.

The Task

Thomas Tennagels has worked in event technology for 15 years when he founds his own company in 2008 for the LED system he developed. As a long-standing agency of Tennagels Medientechnik GmbH, we are commissioned to develop a brand identity for the new brand CurvedLED.

The Solution

The Corporate Design visually draws on the partner company Tennagels Medientechnik GmbH. For the typography and graphic elements, we are inspired by the visual language of the CurveLED system itself. Macro shots of the LEDs showcase the system in an artistic imagery.

The Implementation

We design the basic elements of the CurveLED brand identity, business stationery, promotional materials, printed matter and a website.
Excerpt from the CurveLED homepage
Excerpt from the subpage on the various fields of work at CurveLED
Excerpt from the projects subpage
Cover of the curveLED brochure
The emblem is a pure wordmark and works thanks to the choice of a technoid house typeface
Opened curveLED brochure
Overview of the glyph set of the house typeface
Folded page of the brochure for the Bayer project
Macro shots of LEDs as key visual
Opened brochure with an LED wall on a Bayer building
Overview of the business stationery for curveLED
The business stationery, such as the letterhead, features graphic details
Letterhead and business cards are coordinated with each other
The words "curve" and "LEDs" are translated graphically and become the defining graphic element
The brochures designed introduce the team and the range of services
Macro shots and the technoid house typeface create a tension
Detail view of the brochure
The click system in detail. Step two
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager