Circular Chinese patterns on a red background

Website for the advisory China-Kompetenzzentrum in Düsseldorf

BrandingUX DesignUI DesignWeb DesignWeb Development
The China-Kompetenzzentrum advises Chinese companies that wish to establish themselves with a business in Düsseldorf or have already settled there. The service ranges from simple information exchange and property searches to the referral of specialist service providers.

The task

Founded in 2004 by the Wirtschaftsförderung, IHK and Messe Düsseldorf, the China-Kompetenzzentrum bundles a wide range of services. With a relaunch of its digital presence, it is to meet the growing interest of Chinese companies and make their first contact easier.

The solution

We develop a content strategy on the basis of which the graphic implementation then follows: through informative content that is presented attractively, Düsseldorf as a location appears even more attractive than before. A clearly structured navigation design makes it easy to find one's way around the website, which plays a decisive role given possible language barriers.

The implementation

Short introductory texts introduce the complex topics around setting up a Chinese company in Düsseldorf and are then explained in detail in a container. In addition, call-to-action buttons address the user with targeted questions and thus prompt them to take a next step.
Tablet and smartphone view of the website for the China-Kompetenzzentrum
„Even in business dealings, it is important to Chinese people that cultural values are taken into account.“
Julia Warnecke, Senior Art Director
With the help of user surveys, we found out that, besides economic factors, emotional factors also play a significant role in the choice of location. The website therefore offers a deeper insight into Chinese culture as it is represented in Düsseldorf. Success stories from companies already based here show how setting up in the Rhine metropolis can go.
Chinese dancer
Laptops showing the Chinese version of the website for the China Competence Centre
The website of the advisory China-Kompetenzzentrum becomes an extended service module and, combined with the personal support of the team, offers an optimal user experience. Users find all the information relevant to Chinese investors and service providers and are prompted to act by direct address.
Screenshots of the China-Kompetenzzentrum website on company formation and success stories
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager