Textile structure in macro view for Achim Fränkel

Corporate Design for personal trainer Achim Fränkel

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
Anyone who hires Achim Fränkel as a trainer gets a fitness and nutrition programme tailored entirely to them. He might pick up his clients for a run early in the morning or accompany them on business trips.

The Task

This is a small, exclusive target group: for anyone who can afford a personal trainer, time is scarce and precious and individual support is of great importance. Our brief is to develop a visual identity that positions Achim Fränkel where this target group feels at home.

The Solution

As individual as the service is, it is also exclusive: with refined typography and a strict colour palette, we place the personal trainer close to elegant fashion brands and smart lifestyle products. The theme of fitness is visualised through a fresh, authentic imagery; with a fine dot laser perforation, the paper recalls the feel of high-quality functional clothing.

The Implementation

The printed matter is finished with a fine dot laser perforation. The extensive image material is created during a photo shoot that we plan and carry out at various locations in Düsseldorf.

Fine serif font for the logo of Achim Fränkel
High-quality typeface for the corporate design
Letterhead, business cards and a brochure in the overall view of the corporate design
The wordmark (logo) of Achim Fränkel

Photo shoot with Achim Fränkel

Running with a fitness coach for Achim Fränkel
Jogging for the new corporate design photo set
Exercise ball workout with Achim Fränkel
Screen design in desktop view
Structures in the screen design as a design element
Web design front-end layout for Achim Fränkel
Presentation of Achim Fränkel on CD in a laser-cut image envelope
Wrap-fold brochure for Achim Fränkel fitness coach
The design element of the dot grid is derived from materials used in high-quality functional clothing and running shoes.
Sales brochure with paper finishing
Laser paper finishing of the image brochure for Achim Fränkel, fitness coach
Good typographic work for Achim Fränkel
Typographic design on a brochure
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager