Evangelischer Kirchenkreis Düsseldorf with a New Look

The Protestant Church in Düsseldorf is made up of 17 parishes across the many districts of the state capital, and their institutions, with congregations in special places: in the state capital's hospitals, in schools, and, for example, in emergency and fire service chaplaincy. Together with the parishes, this forms the Kirchenkreis (church district).

Taken together, the Evangelischer Kirchenkreis Düsseldorf, with 91,000 members in 17 parishes, numerous inter-parish church services and around 80 pastoral posts, is one of the largest church districts of the Evangelische Kirche im Rheinland.

Not everyone – not even every member – is aware of the many attractive offerings beyond the traditional services. And this is precisely what the Evangelischer Kirchenkreis Düsseldorf has now set itself the task of changing: making these offerings more visible and presenting easily accessible points of contact for everyone seeking advice, meaning, support, or simply contact and entertainment.
In a thorough analysis and strategy process with our team, the most important characteristics, services and offerings were identified. Alongside the work on content, the visual identity is also being comprehensively redesigned in order to convey clarity and modernity in the brand.

A new corporate design concept, now applied consistently according to graphic guidelines, creates attention, recognisability and cohesion. It will be rolled out step by step for all 17 parishes in order to create a shared concept in terms of content, communication and visuals. Ease of implementation is a priority here – the new media are designed to be so participatory that every parish can adapt them for its own district in no time.

The new logo is modern and symbolises a sense of community. The individual house shapes arranged graphically in the logo, from which the cross is composed, represent the members and parishes and symbolise their strong sense of belonging together. The Protestant Church in Düsseldorf will also speak with one voice more than before and take a position on all issues that matter to people in the city, both in its tone and in its visual communication style.

Visitors to the future web service portal will first get a quick overview of all of the church's own events, or events in which the Evangelischer Kirchenkreis Düsseldorf is involved. This gives them access to the church community according to their personal interests – more easily than ever before.

This year as well, we will continue to support the Kirchenkreis with the roll-out of the new brand, working in both an operational and an advisory capacity.