Things are turning at Extruder Experts!
12.2.2020
After a sharpened positioning strategy, the development of a new brand identity and the creation of an entirely new TYPO3 website, the German extruder specialist from the Eifel region is repositioning itself for its customers.
In beautiful Monschau, close to the Belgian border, you meet many tourists who are interested in the medieval town centre with its half-timbered houses. Internationally operating industrial companies come to Monschau for a different reason. What interests them is something else entirely – namely the Hidden Champion based there, Extruder Experts!
We are talking about our client, which is world-famous for barrels, shafts and elements for twin-screw extruders. What? You don't know what a twin-screw extruder is? Don't worry: neither did we at the beginning. By now, though, we know our way around really well. Over the past 12 months, an arndtteunissen team made up of brand consultants, designers, a copywriter, web developers, a trademark lawyer and a colleague from project management had the opportunity to accompany Extruder Experts in making the company "brand-fit".
Whether it is the production of liquorice, pasta, tablets or the mixing of liquid or granular semi-finished materials – everything is mixed, homogenised and further processed with extruders. There are many manufacturers of extruder machines. But surprisingly few who know how to develop exactly matching spare parts for them and also produce them themselves. And for the whole world.
Anyone who manages such a feat, building a specialist company of this calibre, also needs the right brand identity, one that shines at every brand touchpoint. In keeping with the motto "Make good products and talk about them", we have spent the past months examining the world of extruder technology. Together with the two Managing Directors Georg Hahn and Dirk Zimmermann and other employees from a wide range of areas, we developed a new communication strategy. To distil a valid brand core, customers were interviewed, workshops were held and we worked with the management on the company's communicative vision.
The result is a graphically uncluttered and at the same time visually powerful new corporate design system. We also developed a contemporary web presence with various small, practical tools for customers. An independent and entirely new corporate language was also defined for all communication. Many more media are planned for the near future. Alongside sales materials, we are also designing a trade fair concept and creating staff clothing for a coherent overall presence. All in all, arndtteunissen has completely repositioned Extruder Experts in terms of communication, so that it will be perceived from now on, worldwide, as THE expert in the industry.
Take a closer look HERE at our project with Extruder Experts.