So that no one is alone

Nobody had probably reckoned with this pandemic. And yet it is here. Quite suddenly it kept growing. And with it the problems for the economy, for millions of employees, for hundreds of thousands of families, for children and for senior citizens. For the economy there are rescue packages and emergency aid. For people there are, among other things, many services offered by social and charitable institutions. Including the churches.

And so the Evangelischer Kirchenkreis Düsseldorf and the Diakonie Düsseldorf commissioned us to create an ad hoc campaign to highlight their support services, such as the pastoral care helpline or senior support, as a point of contact in times of need.

A creative idea and its visual realisation were developed in record time. The entire campaign, created in close consultation with the management of the Evangelische Kirche Düsseldorf and the Diakonie Düsseldorf, is colourful, highly eye-catching and expressive. The key visual links the sender, the church, through a stylised depiction of a church window with an ear, which conveys the campaign title "Wir hören zu" ("We are listening").

In the Düsseldorf area, the entire campaign reaches more than 80,000 Protestant households by postcard. In addition, there is a digital billboard rollout on all Düsseldorf Ströer advertising sites at railway and underground stations. In the city, the campaign is visible at high-footfall locations, such as outside supermarkets, on one hundred 18/1 sheet posters and informs citizens about the services of the Protestant church.

In addition, a landing page has been developed on which all church services for young and old are gathered and presented in one place.

"I am super proud of our team. In just a few days, something great was created. This pandemic is extremely challenging for all of us, and yet it has unleashed incredible creative potential and above-average commitment from everyone involved. I do not only mean our colleagues from the agency, who always give their best anyway. We must also particularly mention our media partner Ströer. Ströer, after all one of the leading German out-of-home advertisers, is supporting the campaign for a good cause with a large media package. And our clients, the Evangelische Kirche Düsseldorf and the Diakonie Düsseldorf, have also gone full throttle. So anyone who says that the church is old and sleepy is mistaken. Everyone pulled together – from home offices, via video conferences, with the necessary patience and flexibility. Great! Thank you to everyone involved. I am proud of them." So Benjamin Arndt, Managing Director of arndtteunissen.

"The campaign was meant to reassure people that their Protestant church is there for them in this time. The agency picked out a central strategy for action and almost a unique selling point of the church: listening. Paul says that even faith comes from hearing (Romans 10). We can listen, we have patience, we try to understand and we stay calm before we make offers and take concrete action. All of that resonates with me when I see the ear in the church window. The necessary calm, but also the energy that goes with proper listening. With this campaign, the agency has built us a bridge into people's homes and to their attention." So Thorsten Nolting, Diakonie pastor and Chairman of the Board of the Diakonie Düsseldorf.

Take a closer look HERE at our project with the Evangelische Kirche in Düsseldorf.