Social media marketing in the B2B sector

Managing Director Jan Teunissen and clients in conversation in the agency kitchen

19.10.2018

The informative series continued: at the third event in our lecture series “Mit Experten im Dialog”, Benjamin Leysing revealed fascinating insights into social networking.

More traffic, more leads, more customers – with the right strategy, social media marketing in the B2B sector can make a significant contribution to a company’s success. Well-known channels such as Facebook, Instagram or Xing can be used to win not only new employees, but also interesting new customers.

Benjamin Leysing explained to his audience which channel is the right one for which measure, using successful practical examples. The social media marketing specialist emphasises: “There are different types of posts. But the most important thing is first of all a strategy. It helps me to consistently work towards my goals.” Whether it’s a link, a video or the creation of an event, anyone who follows certain rules when using social media quickly achieves greater reach, even without paid promotion. In addition to presenting the various platforms and their functions, Leysing finally revealed the typical beginner’s mistakes to his audience. 

We are delighted to be hosting the next talk in the coming months. Our guests can again expect helpful tips on the world of a brand; the exact topic will be announced in the invitation. 

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