“Mit Experten im Dialog”: Alexandra Iwan on PR work
11.7.2018
We were again able to welcome numerous guests to the second event in our series. This time, communications strategist Alexandra Iwan revealed how public relations can move companies forward.
On 4 July the time had finally come: the owner of the agency textschwester, which specialises in lifestyle communications, accepted our invitation and gave an exciting talk on PR work. She had a large audience, because this topic plays a central role in the development of a company. We learned that, besides good storytelling, an extensive network is also important. However, anyone wanting to position their brand should not only cultivate their acquaintances deliberately. To strengthen it in a targeted way, the right channels also matter. Alexandra Iwan illustrated which measures work and how using successful projects from her agency – from collaborations with luxury brands such as Thomas Rath or the Düsseldorf Kö-Bogen to the Audi Art Award.
The next talk is already being planned and will provide our guests with helpful information alongside tasty snacks and drinks. Everyone subscribed to our newsletter will receive an invitation – attendance, including one guest, is free of charge.