“Bunt gehts rund” with Borussia Düsseldorf and arndtteunissen

In the best of weather, the integration project “Bunt gehts rund” by our long-standing agency client Borussia Düsseldorf celebrated its premiere on 16 February on Düsseldorf's Rathausplatz. The entire initiative is aimed at people with disabilities, the sick, senior citizens, refugees and migrants and, from 2016 to 2020, will travel around the region in the form of a mobile table tennis unit to promote the lasting integration of these people into sport and society.

At the Düsseldorf Rathausplatz, in addition to Lord Mayor Thomas Geisel and City Director Burkhard Hintzsche, the patrons of the integration project were also present: Timo Boll, Oliver Burbach (Special Olympics athlete), Christ Yemenijian (Syrian refugee) and Heinz Nink (player of Borussia's first championship team in 1961). Many partners and supporters of the successful initiative were also welcomed, such as Suzanne Oetker-von Franquet (Chair of the Board, BürgerStiftung Düsseldorf), Connie Peters (Head of Marketing, ARAG SE), Bert Esser (Autozentren P&A), Ute Kirberger and Jutta Lau (Management, LOB GmbH), Renate Hirschmann (Managing Director, bhm Outsourcing Personalmanagement Zeitarbeit GmbH), Michael Janknecht (Butterfly Europa GmbH) as well as the builder of the table tennis mobile Udo Paulus (Raumwelten Paulus) and originator of the idea Wieland Speer.

Throughout the project, we supported Borussia Düsseldorf as communications consultants with the development of a Facebook campaign as well as the concept and graphic design of media such as the “Bunt gehts rund” logo, roll-ups, the livery of the table tennis mobile, vehicle wrapping and hangtags for table tennis bat packaging. The implementation of further “Bunt gehts rund” promotional materials is already planned for the future of the project. You will also soon find comprehensive documentation on this on our website.