Relaunch of the Gardeur Website
17.1.2012
Founded in 1920, the trouser specialist is today the only German company that produces trousers entirely in-house. This is how its collections achieve absolute top quality year after year. After successfully winning a pitch, we are becoming lead agency for online communication and developing a website to present the brand on the web.
Gardeur is a specialist in trousers and skirts and, as Germany's only fully vertical trouser manufacturer, covers every stage of trouser development itself - from in-house design and its own tailoring workshops to its own laundry. In the Atelier Gardeur, high-quality and innovative products are created with the perfect fit and clever functions. Around 1,600 employees worldwide contribute to the success of the company.
At the same time as the presentation of the new brand identity - Gardeur becomes Atelier Gardeur - the new website has now also gone live. We are relaunching the brand and have taken on the development of the concept, design and technical implementation. The colour, shape and image language developed for print communication, with its focus on the „Atelier“, has been adapted and expanded online for the Gardeur website. Through the use of large-format images, a harmonious colour palette and a varied layout, the new brand core is now also communicated on the web.
To the project