Communication Media for SMS Siemag AG
11.5.2012
Last Saturday, SMS Siemag AG opened its doors to its employees and their families. Our cooperation partner Sektor GmbH was primarily responsible for planning and running the Family Day. We developed all the communication media for the event.
SMS Siemag AG is one of the leading companies in metallurgical and rolling mill technology and employs more than 9,000 people worldwide. Last Saturday, the company opened its doors to its employees and their families. 1,500 guests attended the Family Day! With the upcoming European Football Championship as the theme, guests could test their skill and strength on the human table football, the Robokeeper or table football. Children were well catered for in the Junior Lab, on the bouncy castle or at the face painting stand.
Our cooperation partner Sektor GmbH was primarily responsible for planning and running the Family Day; we developed all the communication materials for the event, from the invitation card to the balloon. To appeal to younger visitors too, the design centred on hand-drawn illustrations and playful typography. We also created a signage system and a folding site map to help guests find their way around.