arndtteunissen Wins Red Dot Design Award

Düsseldorf, 26 June 2012

For the outstanding corporate design of personal trainer Achim Fränkel, the Düsseldorf agency arndtteunissen received the coveted red dot at the Red Dot Award: communication design, one of the world's largest and most renowned design competitions. 15 jurors, all internationally renowned design experts, assessed each of the 6,823 entries in total, live and on site, in a process lasting several days. Just 511 works were awarded a red dot. The decisions of the independent jury confirm the very high design standard of the award-winning ideas and document the latest trends in the industry. The 2012 winning works are being presented in the special exhibition "Design on stage – winners red dot award: communication design 2012" at the Alte Münze Berlin.

"Receiving the Red Dot quality seal means a great deal to us, because we live and breathe design and brands. The project for Achim Fränkel in particular spurred us on as an agency and gave us great pleasure," says managing director Jan Teunissen.

The corporate design positions personal trainer Achim Fränkel exactly where his affluent target group feels at home: in the realm of exclusive designer brands. The typographic nod of the wordmark to the world of fashion, combined with a modern language of imagery and video, builds a bridge to the sports and lifestyle scene. The business cards and the brochure were refined with fine laser engraving. This gives the material a special haptic quality reminiscent of high-tech sportswear. This idea is also found on the website in the form of a dot grid.