Corporate Design for Clever Energie
11.10.2011
Clever Energie organises and optimises energy purchasing for companies. We give the venture a face, a name and a good start as a clearly positioned energy service provider.
Many companies are hit hard by rising electricity and oil prices – energy-intensive industries are particularly affected. So why not pool energy purchasing for certain sectors and thereby reduce costs? This is the idea that our long-standing client Effizienz 21 came up with, founding its own company for the purpose: Clever Energie.
We developed a name and a brand identity for the new business unit. The result was a concise visual identity for the umbrella brand and a modular brand architecture with distinct identities for the respective target groups. In addition to the business stationery, we produced information material, contract forms and a website.
To the project