What is a progressive web app?

A progressive web app (PWA) is a web application that offers the functions of classic apps – such as offline use, push notifications or home screen integration. PWAs run in the browser, do not require an app store and adapt responsively to devices. They are high-performing, low-maintenance and usable across platforms. For brands, they offer an efficient way to deliver app experiences without native development – especially in e-commerce, service or content.