What is onboarding?

Onboarding describes the process by which new users or employees are gradually introduced to a digital product or to the brand world. The aim is to create orientation, build trust and make key functions or brand guidelines understandable. In addition to UX onboarding, this also includes introducing corporate design systems and style guides. As an agency, we develop onboarding concepts that strategically support both digital applications and brand communication – for a consistent and convincing brand implementation. 

Successful onboarding increases internal brand loyalty and reduces operating errors or inconsistency in application. It is therefore a key lever for efficiency, recognisability and brand identity. External onboarding is just as important: existing customers should be actively familiarised with the new brand world – through campaigns, microsites or accompanying materials. This is how a holistic brand change succeeds.