What is brand value?
Brand value is the economic and emotional significance of a brand for a company. It results from awareness, trust, differentiation and loyalty and can be valued in monetary terms. Brand value influences investment decisions, pricing, market position and strategic direction. Methods such as brand valuation or the Net Promoter Score help to measure it. A strong brand value strengthens competitiveness, resilience and company value – both internally and externally.
Synonyms
Brand worth, brand valuation, brand equity, brand significance, economic brand value, brand reputation, brand image value, share of company value, brand power, brand potential