What is an omnichannel strategy?
An omnichannel strategy integrates all of a brand’s communication, sales and service channels into one seamless customer experience. Whether website, store, app, social media or customer service – all touchpoints are strategically connected and consistent. The aim is to reach customers seamlessly and on-brand at any time. In contrast to multichannel, omnichannel is customer-centric, cross-channel and geared towards coherence.
Synonyms
Cross-channel strategy, integrated customer engagement, omnichannel marketing, holistic channel strategy, networked brand communication, touchpoint interlinking, channel-integrated branding, omnichannel communication, seamless customer journey, cross-channel brand experience