What is newsletter design?

Professional newsletter design is crucial to the success of your email campaigns. It ensures a clear structure, on-brand design and high user-friendliness on all devices. As an agency, we develop design solutions that present your content in a visually appealing way, increase conversion and convey your brand identity right into the inbox. Responsive design, a clear visual hierarchy and targeted calls to action are just as important as consistent colour and font choices. 

The aim is a convincing interplay of content, technology and aesthetics. In addition, we develop intelligent newsletter systems with integrated marketing automation functions. This turns the supposedly “classic” newsletter into an effective tool for customer journeys, segmentation and individual user engagement. To this end, we programme tailor-made funnels that deliver content in a personalised way and offer genuine added value.