What is conversion rate optimisation?
Conversion rate optimisation (CRO) encompasses all measures to increase the conversion rate – that is, the ratio of visitors to goal completions. CRO combines data analysis, user behaviour and testing methods such as A/B tests to optimise digital touchpoints such as websites or landing pages. The aim is to generate more enquiries, purchases or interactions – without an additional media budget.
Synonyms
CRO, conversion optimisation, optimising the conversion rate, conversion strategy, user path optimisation, performance optimisation, goal completion uplift, website conversion boost, UX conversion optimisation, digital goal optimisation, conversion rate optimisation