What is a moodboard?

A moodboard is a collage of images, colours, materials and texts that serves to set the visual direction of a project. It is frequently used in the concept phase of a design project to communicate the mood, style and feeling that the final design is intended to convey. Moodboards help to develop a shared visual language between designers, clients and stakeholders.

A moodboard can consist of different sources, such as photos, textures, typography examples or colour swatches. It serves as a source of inspiration and an aid to decision-making, to ensure that everyone involved is pursuing the same vision.

Example: when we develop the design concept for your new brand, we create a moodboard to visualise different style directions. This could include a selection of colours, typefaces and inspirational images that help you to determine the desired visual style for your brand.