What is landing page optimisation?
Landing page optimisation (LPO) encompasses all measures to improve landing pages in terms of conversions, relevance and user experience. Structure, content, visual elements, calls to action or load times are optimised. The aim is to reduce the bounce rate and guide visitors efficiently to the desired action – such as making contact, downloading or buying. LPO is based on data analysis, A/B testing and UX principles and is central to successful performance campaigns.
Synonyms
LPO, landing page optimisation, conversion optimisation, landing page fine-tuning, landing page analysis, page conversion boost, campaign page optimisation, visitor guidance, one-pager optimisation, CTA optimisation