What is kerning?

Kerning refers to the adjustment of the horizontal spacing between two specific characters in a word. The aim of kerning is to improve the look of the text so that letters appear visually evenly and harmoniously distributed. Kerning plays a decisive role particularly in headings or logos, as even small adjustments can have a large influence on aesthetics and legibility.

Uneven spacing between letters can disrupt the overall impression of a text and impair its visual effect. Kerning is therefore particularly important for lettering in logos, in order to ensure that the text looks clear and aesthetically pleasing.

Example: imagine we are designing a wordmark (logo) for your company. Through careful kerning, the spacing between the letters can be adjusted so that the lettering appears perfectly balanced and the brand message is communicated professionally and coherently. Good kerning is also especially important for applications of very different sizes, such as a logo on a façade or printed small on a postcard.