What is interaction design?

Interaction design (IxD) refers to the design of the interaction between users and digital products. It is about ensuring that the operation of buttons, menus and other interactive elements is intuitive and pleasant. Interaction design is closely linked to the user experience and focuses on optimising the way users communicate with a system.

A good interaction designer ensures that all user actions, from simple clicks to complex sequences, are designed to be smooth and efficient. Aspects such as animations, feedback (e.g. confirmations after clicking) and response time play a major role here.

Example: when designing an ordering process for your web shop, we make sure that every click is confirmed visually and/or audibly so that users know their action was successful. This creates trust and a positive user experience and, of course, ultimately leads to higher sales!