What is human-centric design?

Human-centric design is a design approach in which the needs, expectations and experiences of users are at the centre. Products, services or digital applications are developed so that they are intuitive to understand, functional and emotionally appealing. The aim is to create solutions that offer real added value – not only technically, but also socially and culturally. The process is based on empathy, user feedback and iterative improvement. Human-centric design is now a central principle in UX, brand and innovation processes.