What is goal definition?
Goal definition is the structured process of clearly formulating strategic, operational or communication goals. Well-defined goals are specific, measurable, realistic, relevant and time-bound (SMART). They serve as the basis for project planning, budgeting, team leadership and measuring success. In branding and design processes, clearly defined goals create orientation, focus and commitment. Without goal setting, sustainable brand development is not possible.
Synonyms
Objective setting, goal planning, goal determination, goal development, strategic goal work, goal structuring, goal system, goal prioritisation, SMART goals, goal formulation