What is gamification?
Gamification describes the use of game-typical elements such as points, levels or rewards in non-game applications. The aim is to increase motivation, engagement and user loyalty – for example in apps, learning platforms or brand communication. Gamification uses principles from the psychology of play to influence behaviour and give experiences an emotional charge.
Synonyms
Game mechanics integration, playful design, game elements in everyday life, interaction promotion, motivation through play, reward systems, game-based activation, user engagement tools, game thinking, playful user experience