Bride on the beach looking out to sea

App and website for the wedding planner Yeswedo

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication Strategy

The start-up Yeswedo helps couples plan their upcoming wedding: using an app, they keep track of all organisational tasks and can contact service providers in their area if needed. With an emotional design, Yeswedo visually takes up the playful theme of weddings, yet thanks to a clear line in the graphic and technical design, the app remains easy to understand in use.

The task

After wedding speaker and founder Stefan Grützmacher observed that many couples associate organising their big day with a lot of effort and stress, a suitable solution to this problem was needed. The help with joint planning was to include scheduling all tasks and enable contact with the necessary service providers.

The solution

On a website in the form of a portal based on TYPO3, service providers can create a profile and describe their offering there. Future couples download a connected app and receive an individual selection of suggested service providers through it. They can then get in touch with them and, if needed, book them with just one click.

The implementation

A hybrid app for iOS and Android based on Ionic gives couples a simple registration process. Afterwards, they can contact the service providers registered in the portal. When a booking is made, the costs are automatically offset against the available budget. In addition, a task list is generated automatically depending on the type of wedding desired. The result is a fully digital wedding planner.

With great attention to detail: hand-drawn watercolours with soft shapes and delicate gradients are used as the basis for the design and background elements.

Copper-coloured yeswedo lettering on a paper texture with watercolours and a colour palette ranging from light blue through turquoise and dark blue to copper and red-orange
Typography on a watercolour background
Designer painting blue watercolour elements
Yeswedo_Making-Of

The app for an unforgettable wedding

The clear listing of florists, caterers & co. saves couples the annoying search for suitable service providers and gives the latter numerous new enquiries. The yeswedo app thus becomes a hub that connects both target groups and gives each its own advantages.
Business cards, smartphone with the start screen of the yeswedo app and a bridal bouquet
Screens with the task list layout and a smartphone showing the menu view
Layouts of the service provider overview with various categories and providers
The online portal for service providers complements the app with an appealing design and simple handling.
Laptop with the website's start screen
Tablet showing an excerpt of the website: text about the founders and a photo of a bridal couple on a watercolour background
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager