Artist in conversation with visitors to the Familientag (Family Day)

Communication media for SMS Siemag

Editorial Design
It all began 140 years ago in a forge in Siegen. Today, SMS Siemag is one of the leading companies in metallurgical and rolling mill technology and employs over 9,000 people worldwide.

The Task

In summer 2012, SMS Siemag AG opens its doors to its employees and their families. 1,500 guests are expected at the Düsseldorf site and over 10,000 at the Hilchenbach site. Our cooperation partner Sektor GmbH is primarily responsible for planning and implementing the Family Day. We are commissioned to develop all communication media.

The Solution

The design focuses on addressing the whole family, especially the little visitors who want to get to know their parents' world. We therefore work with hand-drawn illustrations, bright colours and playful typography.

The Implementation

We design all communication materials, from the invitation card to the balloon. As an orientation aid, we develop wayfinding systems and folding maps for the huge grounds.
Packaging design for the SMS Siemag family day
Invitation to the SMS Siemag Family Day
Illustration of three children and an employee of SMS Siemag
Child sitting on a Bobby Car with a balloon in their hand
Documentary shot from the inner courtyard of the SMS Siemag site
Overview of the various display stands for the SMS Siemag family day
Display stand for the wayfinding system on the site
SMS Siemag family day display stand on the theme of basketball
Poster as part of the wayfinding system at the event site
Pencil sketch of a boy holding a bratwurst
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager