Company brochure for the rapeseed oil producer Sels
Editorial Design
At its site in Neuss, the company Ölmühle Sels produces 300,000 tonnes of refined rapeseed oil every year. It is used not only for cooking, roasting and deep-frying, but also in the food industry to make products such as margarine, mayonnaise, delicatessen salads, bread and pizza. The rapeseed meal that is obtained is also used across Europe in the compound feed industry.
The task
For its 125th company anniversary, Ölmühle Sels commissions us to design the concept and graphic layout of its new image brochure. At the time of implementation, no corporate design guidelines have been defined for the company, so these have to be determined and applied during the course of the project.
The solution
We define a rigorous colour system, typography, an imagery and shape language and our own pictograms, which are first used in the company brochure we produce. It is finally presented to the public at the company celebration in 2015.
The implementation
The brochure for the rapeseed oil producer Sels runs to 46 pages in total. It is divided into individual chapters by shortened divider pages, and a double-sided gatefold supports the presentation of the company's history. The reduced typography, which remains easy to read even at small sizes, is very pleasant to read on the brochure's natural paper.
The brochure for the rapeseed oil producer Sels runs to 46 pages in total, divided into several chapters by shortened divider pages.
A dedicated icon system is developed to illustrate the production process.
We look forward to a no-obligation initial conversation with you
Christian Malling
Senior Project Manager