Branding and corporate design for the Safe Kollektiv
The Safe Kollektiv consists of an interdisciplinary founding team: DJs, event technicians and media experts. They are all united by a passion for electronic music. An abandoned vault of an old bank in a secret location in the heart of NRW serves as the studio.
The vault is the concept: the brand's primary design elements are derived from this location.
Safe is a non-profit project intended to promote the local subculture. To generate income in future, there are also to be various items of merchandise. A dedicated design line was created for this as part of the branding project.
Photography: Northmediaproductions
Every Friday, a new DJ set is published on the YouTube channel: https://www.youtube.com/@Saferoomsessions. The consistency and the quality of the DJ sets speak for themselves. Various genres of electronic music are played: house, deep house, techno, lounge music and other styles.
A simple, typographic motion design concept was created for the video releases and is integrated into every YouTube video.
„For our various social media channels, YouTube and also events, we need a design concept that is consistent, yet also creatively diverse and open. The Arndtteunissen team has succeeded brilliantly at this. We are receiving great feedback.“Richard Wibbels, Founder of Safe
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager