Corporate Design for Royal Fishing Kinderhilfe
BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
Learning and experiencing one's own skills strengthens self-confidence and opens up perspectives. That is why the Royal Fishing Kinderhilfe organises courses for the fishing licence exam for disadvantaged children and young people. The non-profit organisation relies on voluntary work and the donations of its members – often passionate anglers themselves. Quite a few celebrities from sport, business and the media are also among them.
The Task
We are convinced by the idea and offer our support. The association urgently needs a contemporary visual identity and a powerful communication concept in order to strengthen the bond with its members and to gain more public attention.
The Solution
We sharpen the brand identity, develop a comprehensive communication strategy together with the Kinderhilfe, and give it a modular, flexible visual identity with a playful character.
The Implementation
As part of the comprehensive visual identity, a practical design manual is created. We design T-shirts, flags, trophies, business papers, greeting cards, a website and the quarterly printed publication.
The abstracted fish in the emblem is based on the Chinese wooden puzzle „Tangram“. The emblem visualises the idea of a non-profit organisation: only through the interplay of all the individual parts does a functioning whole emerge.
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager