Model wearing trousers from the young fashion label G Design.

Corporate Design for the fashion label G Design

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
The young fashion label G Design makes a fashion statement when it comes to trousers. The avant-garde collection captivates with its extravagant cuts from skin-tight to casual, unusual materials from silk to leather, and first-class workmanship.

The Task

Kick-off for G Design: with the new label from trouser manufacturer Atelier Gardeur, know-how and progressive design enter a fruitful union. Now the label needs to be clearly positioned. We advise the fashion makers on brand strategy and give the young company its own corporate design.

The Solution

A confident presence in cool black and white sets the collection off with self-assurance. The purist typography and fine silver accents refine the extravagant look. In addition, the claim „damned great trousers“, developed by us, makes a clear fashion statement.

The Implementation

We develop a comprehensive design system and design the web and print presence for the fashion label G Design. This includes hangtags, business cards, folder, website and invitations as well as a lookbook for trade fairs and retailer communication.

The basis for the emblem is a handwritten lettering from the 1970s, which we develop further into a distinctive, contemporary wordmark.

Black G Design logo on a white background
Photo of several hand-drawn logo versions hanging on a magnetic wall
Overview of the media designed by arndtteunissen for G Design
Example of the G Design typography with a photo of trousers next to it
Image of the new promotional items for G Design: tote bag, ballpoint pen and sticker
Photo of the black business cards for G Design
Hangtag on a G Design trouser photographed in black and white
A large screen shows the home page of the G Design website

The house typeface Super Grotesk is an important part of the corporate design and was therefore integrated as a web font.

Opened double page from the G Design lookbook
G Design lookbook lies closed on a Snazzy Bag
G_Design_Fall_Winter_2014
Photographed invitation cards of the fashion label G Design
Cover of the G Design Lookbook Spring Summer 14
Person unpacking the G Design lookbook from a silver mailing bag.
Double page of the lookbook showing a model in G Design trousers
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to an initial, no-obligation conversation with you

Christian Malling
Senior Project Manager