Four bars in the new igiip house colours

Corporate design for martial arts educator Igiip

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development

Sound pedagogy meets Asian martial arts: the philosophy of the unity of body and mind, intellect and emotion is the basis at Igiip for training children and young people to resolve conflicts without violence. A new brand identity presents the institute as a reputable training provider.

The task

Founded by an educator and a teacher of Asian martial arts, the Institute for Violence Prevention, Integration and Innovative Pedagogy Igiip is to receive its own independent brand identity. This should communicate the start-up's concept clearly and thereby contribute to its business success.

The solution

A clear graphic design presents the martial arts educator as a reputable partner for schools and institutions. Three circles visualise the idea of violence prevention: a development towards a balanced self with a firm point of calm.

The implementation

For a professional presence in the Igiip environment, we design the basic elements of an appealing corporate design. These are applied to the business papers as well as to other products used regularly in workshops.
Image of the new igiip combined word and pictorial mark
Image of the igiip colour palette in four defined special colours
Top view of the business cards for igiip
All igiip business media lie side by side on a table
Image of the igiip emblem in white on an orange background
Image of the new igiip house typeface
Two drinks pouches in the igiip corporate design
Image of corporate clothing for igiip (T-shirts designed in the house colours)
Image of the igiip website on an iMac
Home page of the igiip website
View of an igiip subpage with images of karate training
Image of a subpage of the igiip web presence with a large-format photo
Image of the news subpage with a photo slider
Leaflet on violence prevention for Igiip - motif 1
Leaflet on violence prevention for Igiip - motif 2
Leaflet on violence prevention for Igiip - motif 3
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial conversation with you

Christian Malling
Senior Project Manager