Corporate design for the Hamburg shoe label Binné
BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial Design
A reinterpretation of a shoe classic: the high-quality brogues from "Binné – Designed in Hamburg" are decorated with perforation patterns in the shape of stars, hearts and skulls. With their purple-dyed soles, the models from the young Hamburg label are a true fashion statement.
The task
So that the Binné brand gains a concise image, we are commissioned to develop an independent corporate design for the young shoe label.
The solution
Classic style features meet modern design elements and combine harmoniously into an extraordinary look that reflects the philosophy of the shoe label.
The implementation
We design a logo for the shoe label and take on the design of the entire business stationery. Various promotional items, a website and finally a newsletter are also part of the modern brand's presence.
Structure of the logo
The play with the arrangement of shapes aptly describes Binné's way of working. The basic design elements are therefore shapes derived from the pattern pieces and recombined.
Consistent use of branding
Shoe box, shoe brush, woven label or embossing on the sole of the shoe: the branding can be found on the product itself as well as in the packaging design. Alongside high-quality workmanship, this also highlights the attention to detail.
We look forward to a no-obligation initial conversation with you
Christian Malling
Senior Project Manager