Benjamin Arndt Gives Keynote on Brand Resilience
10.1.2024
Strategic brand management works! A consistent corporate identity is not an end in itself, but contributes to business success. Last night, our Managing Director Benjamin Arndt gave a keynote on the topic.
The Industrieverein Langenfeld e.V. had invited members to its first meeting of 2024. Over 90 entrepreneurs accepted the invitation to the Sparkasse Langenfeld, where the evening was held. The central topic was “Brand resilience: the power of strategic brand work in challenging times”. Benjamin Arndt stressed the need to prepare well for the phases the economy is now going through, and therefore to engage properly with one's own brand. Using vivid examples from renowned brands, he illustrated the importance of this topic and emphasised “that it is crucial to keep a continuous eye on your own brand in order to be successfully positioned in the future”.
A lively discussion and a deeper exchange on the topics developed at the get-together that followed.
If you are interested in experiencing Benjamin Arndt's keynote again, please feel free to get in touch with us.