Extruder Experts Launches Campaign for Anuga FoodTec 2024
19.3.2024
To mark the start of Anuga FoodTec 2024 in Cologne, we are presenting the new cross-media B2B campaign for our client Extruder Experts.
At its core, the new campaign targets food manufacturers, from pasta to cereals to meat substitute products. For the first time, specialist companies in feed production are also addressed as a target group.
Extruder Experts presents the latest developments in food and animal feed extrusion. These include innovative extruder spare parts such as special screw elements, mixers and kneaders for co-rotating twin-screw extruders. These parts, made from special metallurgy, have been developed specifically for the high demands of the food and feed industry.
Quality in Focus
Exceptional is the use of a type of steel that has never before been used for this purpose, but meets all the requirements for approval in food processing. This optimised steel grade is characterised by high abrasion, corrosion and wear resistance as well as particular flexibility (ductility). And it is precisely the topic of “quality”, which Extruder Experts stands for like hardly any other company, that we place at the centre of the new campaign: “When good things come out, Extruder Experts is in!”
Qualified Leads
As part of the implementation, we are publishing a campaign landing page that presents the latest Extruder Experts innovation. Regular newsletters inform clients and prospects about current developments over the coming months. Targeted ads on Google and social media platforms such as LinkedIn ensure qualified leads. The exhibition stand, specially optimised for the topic, offers visitors an appealing space to discover the world of Extruder Experts.