Informative talk on innovation
5.2.2019
Last week, innovation consultant Daniel Urban visited us as a guest expert – and introduced the visitors to our lecture series to creative ways of thinking for solving complex challenges.
Anyone can be creative? “Absolutely!”, claims Daniel Urban, who has been advising his clients for more than four years on everything to do with developing new products and services. In his talk from our series “Mit Experten im Dialog”, he revealed how original thinking strategies can contribute to successful business. His audience not only heard theoretical examples, but also got the chance to try things out in practice. Through playful experiments, he demonstrated how important pragmatism is: “In today’s market, the winner is often the one who takes new paths. So it helps to simply get on with it instead of overthinking things.”
The question round that followed led to exciting, informative conversations, which Daniel Urban also greatly appreciates: “With such a colourful mix of guests from a wide range of industries, there is always something new for me to discover. We can then explore the unfamiliar topics together and give each other creative input.”