Collaboration with the Mediadesign Hochschule Düsseldorf

This year we are going one step further: to be even more visible to young creatives, we will from now on cooperate regularly with universities for design and digital development. 

This year, our Managing Director Benjamin Arndt is once again getting involved in a four-week short project at the Mediadesign Hochschule Düsseldorf. The trainees of the 2018 year group, led by the head of training Frank Wienss and lecturer Florian Beckers, are developing a marketing concept for a Düsseldorf start-up. In briefing sessions and interim presentations, the trainees present their concepts and receive professional feedback from our Managing Director. For the aspiring designers, it is an exciting insight into working with an agency and at the same time great training to prepare for the complex day-to-day reality of a communications agency.

"Working with the lecturers and the creative newcomers has turned out to be a great know-how transfer project for us. In times of a skilled labour shortage, it is very important for us to be in close contact with universities in order to win suitable candidates for our agency at an early stage. Both sides also benefit from knowing what is currently in demand on the other side. That way, teaching and practice go hand in hand," says Benjamin Arndt.