Corporate Design for the Genossenschaftsverband
9.10.2017
Following the merger of two associations, we developed a new corporate identity and then implemented it across a wide range of media.
The Rheinisch-Westfälische Genossenschaftsverband and the Genossenschaftsverband from Frankfurt have merged. Now operating under the name “Genossenschaftsverband – Verband der Regionen”, the organisation commissioned us to develop a new corporate identity.
Having decided to represent the interests of their eight million members together in future, the Rheinisch-Westfälische Genossenschaftsverband and the Genossenschaftsverband from Frankfurt came to us with an exciting task: developing a design concept that successfully communicates their fundamental values both internally and externally.
The design of a corporate design was followed by its implementation across a wide range of media – from business cards and signage through to the trade fair concept. In addition to strategic consulting, we supported the association with implementation and continue to be there for it in the field of brand communication.
The Genossenschaftsverband – Verband der Regionen advises, supports and trains companies from the banking, agriculture and commercial service and trading cooperative sectors. “Our members are highly heterogeneous in terms of industry and size. We are responding to this so that we can continue to deliver our services in the familiar and desired quality in future,” explained Ralf W. Barkey, Deputy Chairman of the Board, about the merger, which has made the association the largest in its sector across Germany.