New Corporate Design for the Bahlsen corporate brand

Bahlsen GmbH looks back on many successful decades as a traditional family-owned company. With its two umbrella product brands Bahlsen and Leibniz, the company is the market leader in Germany and one of the leading providers of sweet biscuits in Europe. Bahlsen's Corporate Design is also based on a long tradition, although over time the requirements for the company's brand identity have changed and it must now also be suitable for international use.

On the basis of these new requirements and the deliberate decision to clearly separate corporate brand and product brand, a new Corporate Design for the corporate brand was developed in an integrated process. The new, clear and contemporary brand identity presents Bahlsen as a modern, innovative and international company built on a proud tradition.

HERE you can find the new Corporate Design of the Bahlsen corporate brand.