Winning the pitch for the communications account of Squareone

The product and innovation development office Squareone is going to fundamentally revise its communications and further develop the brand in the long term. Its partner is our agency, which successfully won this assignment in a pitch against three other agencies.

Gert Trauernicht, partner at Squareone: "With arndtteunissen (formerly ZWO rundum kommunikation) we have found the right partner for the further development of our brand. We see the design quality at arndtteunissen as being at the same high level as our own design work. The agency's strategic way of working has also convinced us."

"Squareone develops products that are not only highly aesthetic, but also support clients in developing a strong profile and thus creating clear differentiation from the competition," says Managing Director Benjamin Arndt, describing the new partner. "As we take a similarly strategic approach in our own work, we can easily put ourselves in Squareone's position."

Squareone, based in Düsseldorf, is an office for strategic product and innovation development that consistently relies on well-founded research, innovative thinking and strategic action. Important foundations for Squareone's capacity for innovation are the wealth of experience of the two professors Topel and Trauernicht, who teach at the University of Wuppertal, and its many years of work for internationally successful brands such as Lufthansa Catering, Punica and Dornbracht.