Munichfashion.company working on a complete overhaul

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22.5.2013

May makes everything new: the trade fair organiser from Munich wants to renew and improve its presence and its service.

(…) Step by step, together with the brand agency ZWO rundum kommunikation (today arndtteunissen), work is under way at the company headquarters in Munich and in the Düsseldorf office on a "tailor-made new communication concept for the umbrella and order platform brands" munichfashion.WoMeN and supreme, as well as the platforms Kids (formerly MTC Kindermoden), Dessous (formerly Dessous Paradies) and the newly relaunched Munichfashion.MeN, which were acquired through the takeover of the MTC. With a complete overhaul, munichfashion.company will in future focus on more service, more space for staging and more sustainability in visitor management. The Düsseldorf agency ZWO (today arndtteunissen), which has already supported the company over the past months, will accompany the realignment and its implementation for the next three years.