Fashion fair organiser awards contract to arndtteunissen
15.5.2013
Clear out the old, optimise the existing, create the new. munichfashion.company is undergoing a rigorous “brand workout”. The agency arndtteunissen from Düsseldorf is ensuring a strong presence from 2014.
Düsseldorf, 15 May 2013
Step by step, work is currently under way at the headquarters in Munich and at the creative centre in Düsseldorf on a tailor-made communication concept for the umbrella and order platform brands of munichfashion.company. A sporting challenge for the family business from Grasbrunn, which has deliberately opted for a complete overhaul in the interest of its customers. In future, the organisers are focusing on even more service, on a greater staging of the platforms and exhibiting labels, and on more sustainability in visitor management.
For this 'Herculean task' the young fashion company has brought the experienced brand agency arndtteunissen on board. "We want to develop further, sharpen our communication measures and position ourselves more strongly on the market," says Aline Schade of munichfashion.company.
Two companies, one mission
Through the collaboration between munichfashion.company and arndtteunissen, the Düsseldorf agency wins the account for all brand communication and direction for the next three years.
"ZWO had already been working for us on a project basis over the past months. They convinced us with their ideas and approaches," says Hartmut Schade, CEO of munichfashion.company.
Benjamin Arndt, Managing Director, Creative, adds: "Thanks to our specialisation in the fashion market, we are, as insiders, a competent partner for munichfashion.company. We are very pleased about the trust placed in us and are very curious about the first reactions from customers and experienced press representatives."
About munichfashion.company
munichfashion.company GmbH offers international brands and agencies in Düsseldorf and Munich usable exhibition platforms, high-quality, luxurious stand concepts and suitable presentation opportunities.
Its portfolio includes the order platforms supreme in Düsseldorf and MunichFashion.WoMeN, the 'Kids' and the 'Dessous', and the newly relaunched MunichFashion.MeN at the MTC Munich.
Within six years, munichfashion.company has firmly established itself in the fashion landscape and, since October 2012, has been one of the largest order organisers in the high-quality segment throughout Europe. With the takeover of the MTC in Munich and the associated platforms, and the long-term lease of the B1 in Düsseldorf, munichfashion.company GmbH is the flagship for good fashion business in the luxury segment.