Rheinische Post: Benjamin Arndt on Typography
20.10.2012
Managing director Benjamin Arndt writes in the Rheinische Post about lettering and typography in public spaces.
Article published in the Rheinische Post, "Standpunkte" column, 10/2012
"(...) With all the gold leaf, details are often overlooked. Typography in public spaces in particular leaves a lot to be desired. I'm not talking about street signs. It's more about the illuminated signs above office entrances, the flags and banners on shops, the nameplate of a law firm on a 2,500-euro intercom system. (...) Who notices such details? Everyone – at least subconsciously. A typeface conveys values, such as whether the brand is expensive or cheap, old or new, serious and conservative or young and trendy. If necessary, you should seek advice from professionals."