Corporate Design for Borussia Düsseldorf

With 59 titles, the club Borussia Düsseldorf is at the top of European table tennis. High-calibre players such as Timo Boll, who even ranked number one in the world in 2011, generate heightened fan and media interest. Based at the Deutsches Tischtennis Zentrum (DTTZ), Borussia plays a pioneering role with a table tennis school, a sports hotel and its own centre court.

To present this position, as well as the club's excellent achievements, appropriately to the public, Borussia has initiated an overhaul of its brand identity. Based on the analysis by the agency "Deutsche Markenarbeit", we developed a new corporate design that combines tradition and zeitgeist.

A survey among fans, employees and members showed that the lion, as a proud, combative animal, could symbolically represent the club. The lion also establishes the local connection to Düsseldorf. In the new corporate design, the lion is now used in the form of an illustration reduced to its most important elements, for example as the pictorial mark in the logo. In addition, typography and imagery play an important role, reflecting the dynamism and artistic lightness of table tennis.

Alongside developing the new corporate design, we created new business stationery and the advertising materials for the current season, and revised the website and the newsletter.

View the project