Brand Communication for Thomas Rath Trousers
14.11.2012
Two partners come together: fashion designer Thomas Rath, known as a judge on the casting show Germany's Next Topmodel, and trouser specialist Gardeur present their first joint collection. We are supporting Thomas Rath's new sub-label with a design concept and comprehensive communication measures.
Mönchengladbach-based trouser specialist Gardeur and fashion designer Thomas Rath, known as a judge on the casting show Germany's Next Topmodel, are presenting the new trouser label Thomas Rath Trousers. In an equal partnership, the first joint trouser collection has been created, combining exclusive fabrics, three-dimensional prints, neon-glowing skulls and a perfect fit.
On 14 November, the first trouser models were shown to a select trade audience in the spacious rooms of Atelier Gardeur. In addition to the business stationery, we developed all the materials for brand communication. We can reveal that various advertising materials and a website will also follow shortly.
And here is a tip for all fashion victims: the collection will be available from selected specialist retailers from summer 2013.
View the project