Communicating Brands Successfully
13.3.2010
Managing Director Jan Teunissen speaks about brand communication at the cbmss Milestones.
12 March, Stadthalle Langenfeld
On 12 and 13 March, cbmss Milestones, a platform for young companies, held a trade fair at the Stadthalle Langenfeld. Around thirty-five exhibitors from the region presented their products and services. There was a successful supporting programme with many talks and a panel discussion with representatives of banks and companies from Langenfeld.
In his talk, Managing Director Jan Teunissen spoke about ways to communicate a brand successfully. Using well-known brands such as Coca Cola, Mercedes and Ikea, he illustrated how design elements decisively shape a brand. After an entertaining excursion into the field of perception psychology, he presented several projects that ZWO rundum kommunikation (today arndtteunissen) has successfully realised. In the discussion round that followed, visitors were able to ask questions.