What is visual hierarchy?
Visual hierarchy refers to the design-led arrangement of content by importance. Through the deliberate use of size, colour, contrast, position or typography, the user’s eye is guided. The aim is to present content in a way that is clear, well organised and convincing – especially on websites, interfaces or in print media. A clear visual hierarchy improves orientation, reading behaviour and user experience.
Synonyms
Design order, visual structure, information weighting, layout hierarchy, design prioritisation, content focus, content hierarchy, visual guidance system, design structure, creative guidance system