What is a value proposition?
The value proposition is the central benefit promise of a company, product or brand. It describes precisely what added value customers can expect – functional, emotional or symbolic. A strong value proposition is clearly formulated, specific to the target group and differentiated from the competition. It serves as a guideline for communication, positioning and offer creation and is the basis of successful brand and sales strategies.
Synonyms
benefit promise, brand promise, added value statement, offer value, value message, unique value, customer benefit, benefit argumentation, brand advantage, customer-centric advantage