What is ROI?
ROI, short for return on investment, is a business metric for measuring the profitability of an investment. It shows how much profit was generated in relation to the costs incurred. In marketing, ROI serves as a success indicator for campaigns, advertising measures or branding processes. A positive ROI means that the measure was economically worthwhile. The metric is crucial for budget decisions and for evaluating efficiency in strategic marketing.
Synonyms
return on capital, return on investment, marketing impact, success metric, profitability ratio, ROI metric, performance measurement, payback ratio, return value, impact analysis